Privacy Policy

1. Who We Are

Pure Renovation & Design Ltd (“we”, “us”, “our”) is a renovation and building company based in Southampton, Hampshire. We are committed to protecting your privacy and handling your personal data responsibly.

If you have questions about this policy, please call us on 07746 711766 or get in touch via our enquiry form.

2. What Data We Collect

When you use our website or contact us, we may collect the following personal data:

• Contact information: your name, email address, and phone number
• Project details: information you provide about your renovation or building project, including property type, scope of work, and any other details you share via our enquiry form
• Usage data: information about how you use our website, including pages visited, time spent on pages, and navigation paths (collected via Google Analytics)
• Device information: browser type, operating system, screen resolution, and IP address (collected automatically)

3. How We Collect Your Data

We collect data through:

• Enquiry forms: when you submit your name, email, and project details through our contact or enquiry forms
• Direct communication: when you email or call us
• Google Analytics: we use Google Analytics 4 to understand how visitors use our website. This uses cookies and similar technologies to collect anonymised usage data
• Cookies: small text files placed on your device to improve your browsing experience and help us analyse website traffic

4. How We Use Your Data

We use your personal data to:

• Respond to your enquiries and provide quotes for renovation work
• Communicate with you about your project
• Improve our website and services based on usage patterns
• Send you information about our services where you have given consent
• Comply with legal obligations

5. Legal Basis for Processing

We process your data under the following legal bases (UK GDPR):

• Consent: when you submit an enquiry form or accept cookies
• Legitimate interest: to improve our services and website, and to respond to enquiries
• Contractual necessity: to fulfil our obligations when you engage us for renovation work

6. Google Analytics

We use Google Analytics 4 to collect anonymised data about website usage. Google Analytics uses cookies to track visitor interactions. The data collected includes pages visited, session duration, referral sources, and approximate geographic location.

Google Analytics data is processed by Google LLC. For more information about how Google handles your data, visit Google’s Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

7. Cookies

Our website uses the following types of cookies:

• Essential cookies: required for the website to function properly
• Analytics cookies: used by Google Analytics to understand how visitors interact with our website

You can control cookies through your browser settings. Disabling cookies may affect the functionality of our website.

8. Data Sharing

We do not sell your personal data to third parties. We may share your data with:

• Google: through Google Analytics for website usage analysis
• Service providers: trusted third parties who assist us in operating our website and conducting our business, bound by confidentiality agreements
• Legal authorities: if required by law or to protect our rights

9. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Enquiry data is retained for up to 24 months after your last interaction with us. Google Analytics data is retained according to our Google Analytics settings (14 months by default).

10. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate or incomplete data
• Erase your personal data (“right to be forgotten”)
• Restrict the processing of your data
• Object to the processing of your data
• Data portability: receive your data in a structured, machine-readable format
• Withdraw consent at any time where processing is based on consent

To exercise any of these rights, call us on 07746 711766 or use our enquiry form.

11. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

12. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us:

• Pure Renovation & Design Ltd
• Southampton, Hampshire
• Phone: 07746 711766
• Enquiries: Contact form

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been handled unlawfully. Visit ico.org.uk for more information.